DEFINITION
Target audience

Core TV audience which an advertiser is aiming to reach; typically specified in terms of sex, age, socio-economic grade and housewife/main shopper categories. In many countries, airtime prices are negotiated with respect to specified target audiences.

Loading conversations.
Similar or Related Terms
Statistics
218
Characters
36
Words
27.83
Flesch Reading Ease
13.9
Flesch Kincaid Grade