Target audience
3 definitions

Target audience

Core TV audience which an advertiser is aiming to reach; typically specified in terms of sex, age, socio-economic grade and housewife/main shopper categories. In many countries, airtime prices are negotiated with respect to specified target audiences.

Target audience

Target Audience means a Demograph within a particular Area.

Target audience

An individual or group selected for influence. Also called TA.

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About this term

Target audience has been defined 3 different ways in documents like Television Audience Measurement, Glossary of Airtime Contract Terms, Department of Defense Dictionary of Military and Associated Terms.

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