"stating that a certain result won’t necessarily occur . . . good faith promises that it will get as close as is humanly possible" (see full definition at The Legal Dictionary).
"Best efforts is a nebulous standard. Under some circumstances, a party could use best efforts to achieve a contractual goal and fall well short. Under different circumstances, an effort well short of one's best may suffice to hit a target. Contracting parties ordinarily use best efforts language when they are uncertain about what can be achieved, given their limited resources . . . Nonetheless, to be enforceable, a best efforts contract must set some kind of goal or guideline against which best efforts may be measured" (CKB & Associates, Inc. and Charles E. Redwine v. Moore McCormack Petroleum, Inc., 809 S. W. 2d 577 (1991)).
“Best Efforts” means the efforts that a reasonably prudent person, desirous of achieving the results intended in this Agreement, would use in similar circumstances to ensure that the result is achieved as expeditiously as possible.
"Best Efforts" means the diligent, reasonable and good faith efforts that a prudent Person desirous of achieving a result would use in similar circumstances to ensure that such result is achieved as expeditiously as possible on commercially reasonable terms.