DOCUMENT
Television Audience Measurement
947 definitions by Nielsen Holdings N.V.

1G2.5G2G3G4GAAAA (American Association of Advertising Agencies)AAC (Advance audio codec)AAC (Advance audio codec)ABS (Australia)Acceptance/ installation rateAccess channelsActive/Passive (A/P) MeterAd blocker (Online)Ad download (Online)AddressableAddressable On-Screen Display (OSD)Addressable On-Screen Display (OSD)Address (Online)Ad impression (Online)AdjacencyAd request (Online)Ad server (Online)ADSL (Asymmetrical digital subscriber line)Ad stream (Online)AdvertiserAdvertising agencyAdvertising clutterAdvertising spotAerial receptionAffidavitAffiliateAffinityAGF (Germany)Aggregated viewing dataAiring costAiring dateAlgorithmAM (Amplitude modulation)AMOL (Automated measurement of line-ups)Amount of viewing (daily/weekly average)AnalogueAnnouncementAntennaAOR (Agency-of-record)API (Application programming interface)AQH (Average quarter hour) ratingsARF (Canada / USA)AriannaARPU (Average Revenue per User)ASO (Analogue switch-off)Aspect RatioASR (Automatic spot recognition)ASR LogASTRA (Australia)ASTV (Advertiser supported television)ATS (Average time spent viewing)AttenuationATV (Advanced television)ATV (Average time viewed)ATVLI (Indonesia)ATVSI (Indonesia)Audience accumulationAudience appreciation (AA) dataAudience compositionAudience factorAudience shareAudience turnoverAudioAudio comparison methodAudio descriptionAuditel (Italy)Auditor (TAM)AvailAverage audienceAverage minutes per person (Avg Min/Pn)Average minutes per viewer (Avg Min/Vw)AVI (Audio video interleave)B2B (Business to Business)Back channelBackhaulBandwidth/ Bandwidth capacityBARB (United Kingdom)Base unitBasic cableBaud RateBBM Canada (Canada)Behavioural targeting (Internet)BER (Bit error rate)Beta testBetween programme breakBillboardBitBitrate/Bit rateBitTorrentBlog (Blogging)BluetoothBlu-ray DiscBody programmeBouquetBPS (Indonesia)Break positionBroadbandBroadband cableBroadband servicesBroadcastBroadcast coverage areaBroadcasterBroadcastingBufferingBumper in/bumper outBundlingBurn a CD/DVDBurstByteCAANZ (New Zealand)Cable franchise areaCable modemCable OperatorCable receptionCable television systemCAM (Conditional access module)CampaignCampaign planning softwareCAPI (Computer assisted personal interview)Carriage feeCash discountCatch-up TVCATI (Computer assisted telephone interview )CATV (Community antenna TV)CATV (Conditional access TV)CAWI (Computer assisted web interview)CDN (Content delivery network)Cell-matrix panel controlCell-matrix weightingCell panel controlCellular interfaceCensusCentral processing baseChannel coverageChannel frequency mapChannel mappingChannel penetrationChannel receptionChannel shareChannel tuning/ viewing via satellite receiverChannel tuning/ viewing via VCRChannel viewing repertoireCheckerboardingChurn (rate)CI (Completed interview)CIM (Belgium)Claimed weight of viewingCleaningClick fraudClipClusterCoaxial CableCo-channel interferenceCodecCoderCommercialCommercial airtime quotaCommercial and programme logsCommercial breakCommercial ratingsCommercial TVCommon interfaceCommunity televisionCompetition mappingCompression/Data compressionConcentration indexConcurrent viewingConditional buy-throughConfidence IntervalConfidence limitsConnectivityConsolidated audienceConsolidated viewingConstant viewingConsumer generated mediaContent AggregatorContention ratioContent protectionContent provider/supplierContracting party(s)ContractorContract periodContract specificationConvergenceConversion FactorConverterCookieCost EfficiencyCouch potatoCoverCoverage area ratingCoverage/Coverage areaCo-viewingCPA (Cost-per-action)CP (Campaign period) (advertising)CPE (Consumer premises equipment)CPI (Cost-per-impression)CPP/CPRP (Cost per Rating Point)CPT/CPM (Cost per thousand/Cost per mille)Criterion of viewingCross-border overspillCross-sectional data analysisCRT (Cathode ray tube)CSS (Content scramble system)CSV (Coincidental study of viewing)CTR (Click-through rate)CTS (Content tracking system)Cume (Cumulative) ratingDAB (Digital audio broadcasting)Data AccessibilityData availabilityDatacastingData compressionData EntryData fusionData reporting thresholdData supplierDay after recallDaypartDB (Delayed broadcast)DBS (Direct broadcasting by satellite)DCT (Digital cable TV)DecoderDecoder interfaceDefinitive viewing (data)DelayDemographic variableDemographic variableDescramblerDFM (Direct frequency measurement)Dial-upDiary measurementDigitalDigital audio playerDigital set top boxDigital switchover (DSO)DigitisationDisaggregated viewing dataDish antennaDisproportional samplingDistribution platformDivXDMB (Digital multimedia broadcasting)DMCA (Digital millennium copyright act)DNS (Domain name system)Docking stationDOCSIS (Data over cable service interface specification)DOG (Digital on-screen graphic)Domestic TV channelDownlinkDownloadDownstreamDripDRM (Digital rights management)Drop-down menuDRTV (Direct response TV)DSLAM (Digital subscriber line access multiplexer)DSL (Digital subscriber line)DSP (Digital signal processing)DST (Daylight saving time)DST (Digital satellite television)DTH (Direct-to-Home)DTMB (Digital Terrestrial Multimedia Broadcast)DTR (Digital television recorder)DTT (Digital terrestrial)DTV (Digital television)DuplicationDVB (Digital video broadcasting)DVB projectDVD (Digital versatile/video disc)DVD (Digital video disc) playerDVDR playerDVR (Digital video recorder)Dynamic variableEACA (Europe)EBU (Europe)e-commerceEDGE (Enhanced data rates for GSM evolution) or EGPRS (Enhanced GPRS)Editing in/outEEET (Cyprus / Greece)Effective/equivalent sample sizeEffective frequencyEffective reachEffective Sample SizeEGTA (Europe)Electronic DiaryElementary viewing dataEligible address/ respondentE-mailE-mail advertisingEmbedded gapEmbedded signalEMRO (Europe)EncryptionEnforced (panel) turnoverEngagementEnhanced TVEntry packageEnumeration surveyEPG (Electronic programme guide)Equipment/TV-related variableES (Establishment survey)ESOMAR (Europe)EthernetEvent triggerEvent triggerEvent typesExcess viewingExclusive reachExit interviewExportExposureExtension optionFCC (Federal Communications Commission)FDDI (Fibre distributed digital interface)Fibre opticsFibre optic to the curbField strength surveyFieldwork controlFieldwork periodFile-sharingFinger-printingFirst runFixed positionFixed potentialsFlat screen TVFlightingFloating ad (Online)FLO (Frequency of local oscillation)FM (Frequency modulation)FootprintForced turnoverForeign TV channelFragmentation (Audience)Free-to-viewFreeze frameFrequencyFrequency discountFrequency DistributionFTA (Free-to-air)FtF (Face-to-face) interviewFTP (File Transfer Protocol)FTTH (Fibre to the home)Fusion/Data fusionGb / Gbit (Gigabit)GB (Gigabyte)GEAR (Europe)Generalist channelGeodemographicsGeodemographicsGGTAM (Global guidelines for television audience measurement)GNU LinuxGold StandardGoogleGPRS (General packet radio service)Gross audienceGross panel sizeGRP (Gross rating point)GSM (Global system for mobile communications)Guard TimeGuestGuest viewingGuest viewing button(s)GUI (Graphical user interface)HDMI (High-definition multimedia interface)HD ReadyHDTV (High definition television)HeadendHeaderHead of HouseholdHeavy viewerHFC (Hybrid fibre-coaxial)HHHiatusHigh-bandwidth digital content protectionHitHome pageHomes connectedHome shoppingHomes passedHours of transmissionHours of viewingHousewife/ housekeeper / Household shopperHover ad (Online)HSDPA (High speed downlink packet access)HTML (Hyper text markup language)HTTP (Hypertext transfer protocol)HUT (Homes using TV)Hybrid (television) servicesIAB (USA)iBurstiDTV (Integrated digital TV)IEEE (Institute of Electronics and Electronic Engineers)IM (Instant messaging)ImpactImpact weightsIMT-2000 (International Mobile Telecommunications-2000)Independent stationIn directory sampleIndividual viewing statementsInfomercialIn home viewingIn production sampleInstallation dateInstalled base (panel homes)Intelligent agentsInteractive advertisingInteractive cableInterconnectInterlocking variables (weights)InternetInternet backboneInternet TelevisionInterview call-back attempt(s)Interviewee selectionInvalid data captureInvalid meter statementIn vision teletextIP (Internet protocol)IP multicastiPodIPPV (Impulse pay-per-view)IPTV (Internet protocol television)ISDN (Integrated services digital network)ISP (Internet service provider)i-TRACITU (International Telecommunication Union)iTunes StoresiTV (Interactive television)JavaJIC (Joint industry committee)JICTAR (Malaysia)Keyword (Internet search)KPI (Key performance indicators)LAN (Local area network)Large-screen television techologyLast mileLazy viewingLCD (Liquid crystal display)Leading gapLead-in/Lead-outLean back/lean forwardLicensed softwareLicensed userLife stageLifestyleLight viewerLinear TVLine-upLinkLive audienceLive banner (online)Live ratingsLive streamingLive viewingLLU (Local loop unbundling)Local feedLocal LoopLocal TVLocal windowLongitudinal data analysisLow payMain shopperMakegoodMaster MeterMATV (Master antenna television)Maximum to minimum weight ratioMeanMean weightMeter sensitivityMeter (TAM research)Meter time driftMFN (Multi-frequency network)MHP-DVB (Multimedia home platform)MiddlewareMidrollMIE (Main income earner)MIMO (Multiple input and multiple output)Mini-payMinute attributionMMDS (Multichannel multipoint distribution service)MMS (Multimedia messaging service)MMS (Sweden)Mobile BrowserMobile TVMobile video downloadMobisodeMOC (Media owner contract)ModeModemMP3MP3 playerMPEG-4MPEG (Motion picture experts group)MRC (USA)MSO (Multiple system operator)MulticastMulticastingMultichannel TV homeMultiGrabberMultimediaMultimedia buysMulti-platform homeMultiplexMultiplexingMultiset homesMulti-stage stratificationMuxMySpaceNAB (USA)NarrowbandNarrowcastNatural (panel) turnoverNet daily reporting sample (in-tab sample)NetworkNetwork DVR/Network PVRNetwork overlapNGA (Next generation access)NGN (Next generation network)Niche channelNil viewingNMS (National media survey)Non-interlocking variables (weights)Non-intrusive meterNon-linear TVNon-standard set useNon-terrestrial TVNPM (Non-programme minuteage)NPVR/Network PVRNSV (Nullsoft streaming video)NTP (Network time protocol)NTSCNumber of days pollingNVOD (Near video on demand)NZTBC (New Zealand)Obb (Opening break bumper) / Cbb (Closing break bumper)OCR (Optical character recognition)Ofcom (UK)Off airOff directoryOfficial source(s) of population statisticsOff-netOMD (Online movie download)Omnibus surveyOn airOn-demand ServiceOn-demand streamingOnline advertisingOnline producerOn-netOptimisation softwareOS (Own service)Other viewingOTS (Opportunity to see)Out of home viewingOut of production sampleOvernight viewing dataOverspill stationOwn softwareOzTAM (Australia)P2P (Peer-to-peer)Packet-switchingPage (Internet)PageRankPage trafficPALPALPanelPanel age (distribution)Panel balancePanel controlPanel fatiguePanel maintenancePanel member buttonPanel turnoverPanel weightPaper diaryParabolic (dish) antennaParallel runParental ControlPassive sensingPay-as-you-goPay cablePay-per-downloadPay-per-impression (Online)Pay-per-lead (Online)Pay-per-sale (Online)Pay to basic ratioPay-TVPCTVPC VOD (PC video-on-demand)PDA (Personal digital assistant)PDC (Programme delivery control code)Penetration (medium/channel)PeoplemeterPeoplemeter measurementPerformance pricing model (Internet)PeripheralPermanent downloadsPersistence thresholdPersistent contentPersonalised media consumptionPersonal metersPersonal TVPicture in picturePicture matchingPixelPlaceshifting (as in viewing)Plasma displayPlatformPlatform operatorPlay-outPlayStationPlug-and-playPMP (Portable media player)PodPodcastPolled samplePollingPolluxsPop-up ad/Pop-up (Online)Portable media devicesPortalPosition in breakPost campaign analysis softwarePost (campaign) evaluationPostrollPotentialPPC (Pay per click) (Online)PPM (Portable peoplemeter)PPPI (Indonesia)PPT (Pay-per-title)PPV (Pay-per-view)Pre-defined samplePre-emptionPremium channelPre-recorded (video) cassette viewingPrerollPrice categoriesPrimetimeProbability SampleProcessed viewing statementsProduct placementProduct typologyProfile (Adhesion)Programme barterProgramme, break and spot databaseProgramme genreProgramme loyaltyProgramme (release) windowProgramme re-runProgramme scheduleProgramme secondary descriptionProgramme sponsorshipProgramme syndicationProgramme/viewing analysis softwareProgressive scanningPromo/Station promoPromotional clutterPrompt payment discountProprietary softwarePSTN (Public switched telephone network)PSU (Primary sampling unit)Public service remitPull modePush-button peoplemeter measurementPush modePush VOD (Video on Demand)PUT (People using TV)PVR (Personal video recorder)QoS (Quality of Service)Quadruple (quad) playQuality control proceduresQuickTime (player)Quota sampleRadio frequencyRandom combinationRandom RouteRandom SampleRASP (Random access stored programme)Rate attributionRate cardRate card adjusted impact deliveryRate cardsRating (TV)Raw dataReach (or cover/cume)RealPlayerRebateReception qualityRecruitment dateRecruitment surveyReduced screen viewingReference signalRegional TAM (Australia)Regional TVRegular visitorRemote control handset / unitReporting homesReporting sampleReporting universeResolutionRespondent level viewing dataResponse biasReturn Path DataReturn Path (or Upstream, or Reverse Path)Revenue sharingReview bufferRGU (Revenue generating unit)Rich media (Online)RIM (Random iterative method) weightingRippingRoadblockROI (Return on investment)Rolling sampleRoll-outROS (Run of schedule)RR (Response rate)RSS (Really simple syndication)RTSP (Real time streaming protocol)Run-inRunning text (CG Crawl)SAARF (South Africa)Sales houseSampleSample biasSample compositionSample dispersionSample ErrorSample SizeSampling FrameSampling intervalSatellite receptionSatellite stationSatellite TVScartScatterScramblingSDTV (Standard definition television)Search Engine MarketingSearch engine/Search serviceSearch listSearch listingSECAMServer (video)Session (Online)Setmeter measurementSets in useSet-top box dataSet-top box interfaceShare of audienceShare of marketSHOUTcastShufflecastSI Code (Service information code)Signal injection (technology)Signal samplingSignature (also known as spot signature)SIM (Subscriber identity module)SimulcastingSingle source dataSI (Service information)SkypeSlave meterSlingboxSlotSmart CardSmart/intelligent antennaSmartphoneSMATV (Satellite master antenna television system)SMS (Short message service)SMS (Subscriber management system )Social network (Online)Software houseSoftware supplierSolo-ViewingSOV (Share of voice)SpectrumSpill-in/Spill-outSplit screenSpot purchaseSpriteSpywareSqueeze frameStaggercastStandard ErrorStation average priceStatistical efficiency valueSTB (Set-top box)Step intervalStratificationStreamingStrippingSub-contractor (TAM research)SubliminalSubscriberSurfingSurvey coverage areaSurvey frequencySurvey populationSurvey universeSVOD (Subscription video-on-demand)SVP (Secure video processor)Sync measurement scanningSystematic sorting procedureTAC (Australia)TAMTAM system/serviceTarget audienceTARP (Target audience rating point)TBG (New Zealand)t-commerceTCTA (Thailand)TC (Trusted computing)TEA (Terminal education age)TelebusTelePadTelePad serverTelephone interviewTeletextTeletext codeTeletext useTerrestrial analogue only TV homeTerrestrial only TV homeTerrestrial TVTest marketText LinkTGI (Target group index)Thematic channelTIAK (Turkey)TieringTimeshift recordingTimeshift viewingTimeshift viewingToken pay-per-ViewToken pay-per-ViewTolerance marginTolerance marginTotal video playbackTotal video playbackTrailing gapTrailing gapTransitional ad (Online)Transitional ad (Online)Transmission logsTransmission logsTransmission unitTransnational TVTransponderTransport streamTransport streamTransport streamTRCC (Tripartite research company contract)Trick modeTriple playTRP (Total rating points)TV Anytime, TV AnywhereTVCAB (New Zealand)TV channelTV clutterTVCRTV Events systemTVIRC (Hong Kong)TV marketTV-M (Finland)TVM seriesTV-over-DSLTV PoolTVRC (Philippines)TVRO (Television receive only)TVR (Television viewer rating)TV stationTwisted pairType of receptionType of receptionUDP (User datagram Protocol)UGC (User generated content)UHF (Ultra high frequency)Ultra high definition videoUncorrelated viewingUncovered viewing/ set useUnexpected viewingUnicastUnidentified channel viewingUnidentified viewerUNITAMUniversal Mobile Telecommunications SystemUnscrambledUpfront (buy)UplinkUpstreamUpstreamUSB (Universal serial bus)UTPC (Universal television programme code)ValidationVCR (Video cassette recorder)VHF (Very high frequency)Video-capable handsetsVideo clipViewers per 1,000 householdsViewing behaviour analysis softwareViral MarketingVirtual LAN/VLANVirtual worldVOD (Video-on-Demand)VoIP (Voice over Internet Protocol)Volume discountVPN (Virtual private network)VPS (Video programming system) codeVSS (Video signal scanner)Walled GardenWAPI (Web aided personal interviewing)WAP (Wireless application protocol)W-CDMA (Wireless code division multiple access)WearoutWeb 2.0Web 3.0Web BrowserWebcamWebcastingWebmasterWeb SiteWeb TVWeekly channel patronageWeighted AverageWeight factorWFA (World Federation of Advertisers)Whole gapWidescreenWidget (Online)Wi-Fi (Wireless fidelity)Wikimedia commonsWindows media centerWirelessWireless broadbandWireless routerWithin programme breakWLAN (Wireless LAN)XvidYouTubeZappingZipping
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Date
2014-03-24
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